Issue 67

The DITP and the Thai Trade Office in Tokyo organised pop-up store project Thai at five Select Shops in Japan to promote Thai fashion brands from June 16 to July 9.

Select Shop is a boutique offering a wide range of fashionable products from different brands.

“This project is aimed at promoting Thai fashion brands among Japanese consumers. We want them to recognise Thai brands for their international standards in terms of quality and design. The DITP expects this event will generate around US$40,000 dollars (4.5 million yen) of total sales,” DITP General-Director Malee Choklumlerd said.

Under this project, 12 Thai brands - asv, Curated, iCONic, ISSUE, Lalalove, Leisure Projects, Milin, Mirror Mirror Brand, Shaka, TandT, TuTTi and VICK’S - are available at the pop-up stores at five Select Shops - Rose Bud Salon in Shibuya, Cleopatra fig in Lumine-Est Department Store, Apt.335 NY in Harajuku, Rose Bud Salon in Tennoji, Osaka, and Cleopatra fig in Osaka.