Issue 68

The Thai Trade Office in Hong Kong and AEON Hong Kong jointly hosted a Thai Food Festival across 12 AEON stores in June to promote Thai products.

“This year, the organisers selected more new Thai products including health, halal and OTOP products to sell at the fair. The top five best sellers were durian, snacks, beverages/fruit juice, rice, and frozen and chilled food,” DITP Director-General Malee Choklumlerd said on June 29. “New products with the highest sales growth were canned coconut water, dried fruits, ready-to-eat salad and banana products.”

“A survey of global consumer’s shopping habits showed that Hong Kong topped the charts in terms of online and offline shopping growth while consumers in many markets such as Japan, South Korea and Germany have reduced their shopping. Therefore, the DITP encourages Thai businesses to expand their online and offline distribution channels in order to reach Hong Kong,” DITP Hong Kong office executive director Wittayakorn Maneenetr said.